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Showing posts with label Hubspot Inbound Certification. Show all posts

Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant off...


Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant offer, 4) execute the conversion process and 5) execute the landing page best practices.

  A)  TRUE
  B)  FALSE



Fill in the blank: Remarkable content is _________, not __________-based.   A)   Solution, product   B)   Customer, prospect   C)...


Fill in the blank: Remarkable content is _________, not __________-based.

  A)  Solution, product
  B)  Customer, prospect
  C)  Persona, sales
  D)  Solution, sales
  E)  Persona, product


Which of the following is the BEST definition of content?   A)   Content is the message your inbound strategy delivers.   B)   Cont...


Which of the following is the BEST definition of content?

  A)  Content is the message your inbound strategy delivers.
  B)  Content is eBooks and other offers behind your landing pages.
  C)  Content is your blog and website pages.
  D)  Content is your social media messages and blog posts

What are the two keys to creating remarkable content?   A)   Buyer personas and the Buyer’s Journey   B)   The Inbound Methodology ...


What are the two keys to creating remarkable content?

  A)  Buyer personas and the Buyer’s Journey
  B)  The Inbound Methodology and buyer personas
  C)  Buyer personas and those personas’ goals and challenges
  D)  The Buyer’s Journey and buyer demographics
  E)  The Inbound Methodology and the Buyer’s Journey


When converting visitors into leads, you should only utilize consideration stage content.   A)   TRUE   B)   FALSE


When converting visitors into leads, you should only utilize consideration stage content.

  A)  TRUE
  B)  FALSE


After watching the Inbound Certification classes, you’re inspired to create a piece of content about how inbound can be used in your indu...


After watching the Inbound Certification classes, you’re inspired to create a piece of content about how inbound can be used in your industry. What’s the BEST way to deliver/distribute this piece of content?

  A)  Via a landing page
  B)  In a blog post
  C)  On your homepage and on a blog post
  D)  Share it via a series of social media messages

Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you dec...


Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you decide to create a new piece of content. Which of the following content formats would be MOST likely to help you achieve your goal?

  A)  Educational eBook
  B)  Comparison whitepaper
  C)  Case study
  D)  Trial download

 How do personas factor into your social media strategy?   A)  The way in which you position your content   B)  The networks that yo...

 How do personas factor into your social media strategy?

  A)  The way in which you position your content
  B)  The networks that you post on
  C)  They can be a source of inspiration for your content
  D)  All of the above
  E)  Creating Content with a Purpose

Which of the following is/are NOT an effective way to optimize your social media profiles:   A)   Keeping all profile headline consis...


Which of the following is/are NOT an effective way to optimize your social media profiles:

  A)  Keeping all profile headline consistent across platform
  B)  Adding as many keywords as possible to your bio or “about us” section
  C)  Customizing your profiles
  D)  A & B

Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is als...


Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is also valuable for:

  A)  None of the above
  B)  Social media is only valuable for attracting strangers and delighting customers.
  C)  Converting visitors into leads.
  D)  Closing leads into customers.
  E)  Converting visitors into leads and closing leads into customers.

A lead tweets out that your latest offer is “completely lame.” What do you do?   A)   Completely ignore the tweet.   B)   Tweet bac...


A lead tweets out that your latest offer is “completely lame.” What do you do?

  A)  Completely ignore the tweet.
  B)  Tweet back an apology and send them a free t-shirt in the mail.
  C)  Apologize and ask for a more detailed response via email so that you can do better job next time.
  D)  Send them a direct message with an apology so as to not cast your business in a negaive light on your public Twitter feed.

  When it comes to social media, what is the “cocktail party” rule?   A)   Don’t engage with any one user for an extended period of t...


 When it comes to social media, what is the “cocktail party” rule?

  A)  Don’t engage with any one user for an extended period of time; when it comes to social media, you want to “mingle.”
  B)  Don’t share anything on social media after more than two drinks.
  C)  Don’t talk only about yourself or hog the spotlight– share both your content and others’ content.
  D)  The flashier your profile, the more likely people are to interact with you.

A blog post from April 2012 has been helping drive a lot of organic traffic to your website in the last few years, but recently the views...


A blog post from April 2012 has been helping drive a lot of organic traffic to your website in the last few years, but recently the views have decreased. What’s the BEST way to increase traffic again?

  A)  Update the blog post and republish with a new date.
  B)  Delete the post and create a new one on the same topic.
  C)  Duplicate the blog post.
  D)  Schedule at least 10 social media messages promoting the blog post.
  E)  Republish the blog post by completely revamping the blog post title.

Which of the following is/are blog formatting best practices?   A)   Posts should be 400-600 words in length.   B)   Posts should i...


Which of the following is/are blog formatting best practices?

  A)  Posts should be 400-600 words in length.
  B)  Posts should include subheads and bold text where appropriate.
  C)  Posts should fill in whitespace using text and images
  D)  All of the above
  E)  Amplifying Your Content with Social Media


When writing blog posts, what or who should you first prioritize focusing on addressing with your content?   A)   Your customers   ...


When writing blog posts, what or who should you first prioritize focusing on addressing with your content?

  A)  Your customers
  B)  Topics that you can write about
  C)  Search Engine Optimization (SEO)
  D)  Your buyer persona

  Which is the MOST important reason why blog post title length matters?   A)   Titles under 200 characters in length have the best c...


 Which is the MOST important reason why blog post title length matters?

  A)  Titles under 200 characters in length have the best click-through rate.
  B)  The length of your blog post doesn’t matter as long as it’s enticing.
  C)  You want your full title to be seen on a search engine results page to help with the click-through rate.
  D)  If the title is too long it will be cut off on social media.

  Which of the following could be effective strategies for generating leads with your blog?   A)   Include in-text links   B)   Inc...


 Which of the following could be effective strategies for generating leads with your blog?

  A)  Include in-text links
  B)  Include a call-to-action (CTA) on the blog sidebar
  C)  Add a CTA to the bottom of a blog post
  D)  All of the above

It’s the end of the year and you’re reporting on your most successful blog posts. What information do you use to determine which ones wer...


It’s the end of the year and you’re reporting on your most successful blog posts. What information do you use to determine which ones were the most successful?

  A)  Article views, author name, date
  B)  Blog comments, author name, inbound links
  C)  Article views, number of inbound links, call-to-action clicks
  D)  Call-to-action clicks, promotion channels, blog post length

Understanding what a searcher’s intent is can help you to:   A)  Know which keywords to place on your pages.   B)  Align your compan...

Understanding what a searcher’s intent is can help you to:

  A)  Know which keywords to place on your pages.
  B)  Align your company’s website design with their desired experience.
  C)  Create content that will satisfy their intention.
  D)  None of the above
 

What are the most important on-page SEO elements?    A)  Page title, URL, meta description, content, and page header   B)   Page ti...


What are the most important on-page SEO elements?

  A)  Page title, URL, meta description, content, and page header
  B)  Page title, meta description, meta keywords, content and page headers
  C)  Page title, URL, meta description and meta keywords
  D)  Page title, URL, meta description, content and internal links
  E)  The Fundamentals of Blogging