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Linking a YouTube channel to an AdWords account lets you: manage one channel from one Google account manage multiple channels from one G...

Linking a YouTube channel to an AdWords account lets you:
  • manage one channel from one Google account
  • manage multiple channels from one Google account
  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  • manage one channel from one Google account and let multiple people manage a channel
Correct answer is: manage multiple channels from one Google account

Explanation: You can link more than one AdWords account to your YouTube channel and vice versa. You can’t link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers.

Know more at https://support.google.com/youtube/answer/3063482

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his custome...

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA)
Correct answer : A direct call-to-action (CTA)
 
Explanation: Qualities of CTA overlays:
  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view —because they’re associated with the video, not the ad.

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt...

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
 
  • AdWords only
  • DoubleClick Bid Manager only
  • YouTube
  • AdWords and DoubleClick Bid Manager

Correct answer is: YouTube

Explanation: You’re only charged when viewers watch or interact with elements of your video. It’s
a win-win: Viewers see videos they’re curious about, and you get more views from an audience you
know is interested. Your video ad plays before, during, or after other videos. After five seconds, the viewer has the option to skip the ad.

Know more at: https://support.google.com/adwords/answer/2375464

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? Sales and purchase intent lift...

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
Correct answer is: View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Explanation:
Once you‘ve determined your marketing goal, answering this question gets easy. Here
are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.
 
Consideration:
View-through rate
Watch time
Favorability lift
Consideration lift
Brand interest lift


Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify t...

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  • Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  • Ad impressions, users who haven’t downloaded the app
  • Ad impressions, users who have downloaded the app
  • Ad impressions, users who have subscribed to her company’s video channel
Correct answer is: Ad impressions, users who haven’t downloaded the app

Explanation: You can create all kinds of video remarketing lists to reach people based on their
past YouTube-related actions or Google Search and Display behaviors. Views, likes, commenting,  sharing, and subscribing, as well as visiting channels, videos, or even mastheads, are all list-worthy behaviors.

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is re...

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

  • Clickthrough rate (CTR)
  • Viewthrough rate
  • Cost-per-view (CPV)
  • View rate
Correct answer is: Viewthrough rate

Explanation: View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions. 

VTR = Complete views (user did not skip) / Impressions (ad rendered)
 
Know more at https://support.google.com/adxbuyer/answer/2961338

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Google Preferred Bumper ads YouTu...

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  • Google Preferred
  • Bumper ads
  • YouTube
  • AdWords
Correct answer is: YouTube

Explanation: Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. Know more at : https://support.google.com/youtube/answer/150471