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What is the reach of the Google Display Network? Over 90 percent of global internet users Over 60 percent of global internet users Over...

What is the reach of the Google Display Network?

  • Over 90 percent of global internet users
  • Over 60 percent of global internet users
  • Over 50 percent of global internet users
  • Over 40 percent of global internet users
Correct answer is:

Over 90 percent of global internet users

Explanation: The Google Display Network reaches more than 90 percent of internet users that’s a lot of opportunity to reach your customers if you know how to target them.

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and re...

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  • Buy more ad inventory in that region
  • Limit the number of times an individual in that region sees the ad
  • Lower the bid for inventory targeting that region
  • Run remarketing campaigns only in that region
Correct answer is:

Buy more ad inventory in that region
 
Explanation: Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.

Which ad format is recommended for driving action? Responsive ads TrueView ads Image ads Lightbox ads Correct answer is: Explanati...

Which ad format is recommended for driving action?
  • Responsive ads
  • TrueView ads
  • Image ads
  • Lightbox ads
  • Correct answer is:
Explanation: Lightbox ads let users engage with a tap that expands to show rich media content such as videos, games, images, maps, or shopping experiences. Build your lightbox once and it runs on every screen and every placement.