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Adwords Editor lets users do all of these things except:  A) simultaneously make edits to multiple accounts online  B) view statistics f...

Adwords Editor lets users do all of these things except: 

A) simultaneously make edits to multiple accounts online 
B) view statistics for all campaigns
C) export and import files
D) keep working while offline  

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What‟s the best way to do this?  A) Note t...

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What‟s the best way to do this? 

A) Note the sale end date in the text
B) insert th AdWords clock icon in each ad
C) Use the “Sale duration” function
D) Use the “Countdown” function  

You have a budget of US$75 per day for your client‟s Search campaign, and you‟d like to set a maximum cost-per-click (max. CPC) bid of US$1...

You have a budget of US$75 per day for your client‟s Search campaign, and you‟d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? 

A) Bid accross multiple ad groups to determine the average
B) Use bid simultors to see CPC estimates 
C) Try various CPC amounts to determine the average
D) Raise your max. CPC to US$3 to cover possible competitive bids 

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won‟t rais...

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won‟t raise his Quality Score? 

A) Reducing prices on his inventory
B) Adding an extension
C) Using the Shopping ad format 
D) Improving a lower-level page on his website 

Keyword Planner can do all of these things except:  A) provide historical statistics on search volume B) multiply keyword lists together...

Keyword Planner can do all of these things except: 

A) provide historical statistics on search volume
B) multiply keyword lists together
C) provide Quality Score estimates and validate keywords 
D) suggest keywords and ad groups that may not have occurred to you  

Jose has a limited AdWords budget and his ads aren‟t showing as often as he wants. How might he improve results without spending more money...

Jose has a limited AdWords budget and his ads aren‟t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? 

A) Slightly raise bids
B) Replace his 3 most expensive keywords with lower-prices keywords
C) Slightly lower bids
D) Choose accelerated instead of standard delivery  

What can you learn from attribution reports?  A) Budget usage for all Search campaigns, including limitations and opportunities for more ...

What can you learn from attribution reports? 

A) Budget usage for all Search campaigns, including limitations and opportunities for more traffic
B) The series of steps customers take after completing a conversion, including information on ads, clicks and elements of a campaign 
C) The series of steps customer take before completing a conversion, including information on ads, clicks and elements of a campaign
D) The number of conversions the same customer completes after clicking an ad  

True or False: Adding an extension to a text ad improves an advertiser‟s Quality Score.  A) False B) True  

True or False: Adding an extension to a text ad improves an advertiser‟s Quality Score. 

A) False
B) True  

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?  A) “Free shipping on CuStOm ...

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks? 

A) “Free shipping on CuStOm Ts”
B) “Custom Tees, Click Here”
C) “Design Your Own T-shirt” 
D) “We sell custom t-shirts!

The AdWords Application Programming Interface (API) allows developers to use applications that:  A) can appear throughout the Google Sear...

The AdWords Application Programming Interface (API) allows developers to use applications that: 

A) can appear throughout the Google Search Network 
B) interact directly with the AdWords server
C) are accessible only through AdWords Editor
D) can be uploaded into the Ad gallery  

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. Y...

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What‟s the final bid amount? 

A) US$1.80 
B) UD$1.70
C) UD$2.80
D) US$2 

If you want to target ads to only people who speak Spanish, you can:  A) write your ad and keywords in Spanish and target the Spanish lan...

If you want to target ads to only people who speak Spanish, you can: 

A) write your ad and keywords in Spanish and target the Spanish language
B) have Google translate
your ad and keywords into Spanish
C) write your ad and keywords in English and target the Spanish language 
D) in your ad text, make a reference to Spanish speakers 

After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to im...

After searching for shoes, Sean clicks on an ad promoting a sale on sneaker, which has several pop-ups. What should the advertiser do to improve Sean‟s experience? 

A) Remove the pop-ups 
B) Ensure that the pop-ups relate to the search
C) Ensure that pop-ups get Sean‟s attention
D) Remove all but on of the pop-ups   

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?...

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups? 

A) Keyword Planner
B) AdWords Editor 
C) Bid Simulator
D) AdWords API  

Which is a best practice for creating a mobile-preferred ad?  A) Put your most important information in the second line of ad text B) In...

Which is a best practice for creating a mobile-preferred ad? 

A) Put your most important information in the second line of ad text
B) Integrate mobile Flash video ads
C) Use a mobile-optimized landing page 
D) Use the same format and content as you‟d use for a laptop ad 

Local Google+ pages created on Google My Business can be:  A) physical locations or mobile applications B) entered into their own ad auc...

Local Google+ pages created on Google My Business can be: 

A) physical locations or mobile applications
B) entered into their own ad auction
C) location extensions in AdWords 
D) conversions in AdWords 

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:  A) impressions in their preferred position range B) ...

The automated “Maximize clicks” bid strategy attempts to get advertisers the most: 

A) impressions in their preferred position range
B) conversions based on their conversion
C) clicks for their daily budget 
D) impressions for their daily budget  

You sell chocolate and want to tailor your text ads so they more directly match people‟s search terms, like “dark chocolate.” You use keywo...

You sell chocolate and want to tailor your text ads so they more directly match people‟s search terms, like “dark chocolate.” You use keyword insertion code “We sell {Keyword:Chocolate}”. Your headline could look like this: 

A) We Sell chocolate
B) We sell dark chocolate
C) We Sell Dark Chocolate 
D) We Sell dard chocolate 

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?  A) She‟s using a “Stan...

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? 

A) She‟s using a “Standard” campaign
B) She prefers not to limit ad exposure, regardless of when the restaurant is open
C) She can‟t afford to run ads at all times of the day and on all days of the week
D) Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day 


Which is a benefit linking a Google My Business account to an AdWords campaign?  A) Geographical targeting automatically expands to inclu...

Which is a benefit linking a Google My Business account to an AdWords campaign? 

A) Geographical targeting automatically expands to include all regions
B) Additional icon options are available for ads when using Google My Business
C) Free organic search results for the advertiser‟s business will be more likely to show on Google Maps
D) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.