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 What determines a keywords clickthrough rate (CTR)?  A) Number of impressions divided by the average position B) Number of clicks accru...

 What determines a keywords clickthrough rate (CTR)? 

A) Number of impressions divided by the average position
B) Number of clicks accrued per day
C) Number of impressions divided by the number of clicks
D) Number of clicks divided by the number of impressions 

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC...

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction? 

A) The CPA bid is multiplied by the predicted conversion rate 
B) The CPA bid is the highest the system will allow the CPC bid to reach
C) The actual CPC bid is based on current max CPC settings
D) The CPC bid is one-tenth of the CPA bid by default 

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywor...

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

A) My Client Center (MCC)
B) AdWords Application Programming Interface (API)
C) AdWords editor
D) Automatic cost-per-click (CPC) bidding 

Which AdWords feature is compatible with Conversion Optimizer  A) Separate Display Network bids B) Advanced Ad Scheduling C) Enhanced C...

Which AdWords feature is compatible with Conversion Optimizer 

A) Separate Display Network bids
B) Advanced Ad Scheduling
C) Enhanced CPC
D) Ad Extensions 

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received ...

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were: 

A) filtered out of the account before they accrued cost
B) charged to the account
C) removed as a result of a proactive investigation
D) credited to the account 

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign th...

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals? 

A) Run everything in a single campaign, allocating the set marketing budget to it
B) Automated everything in a single campaign with Branding and ROI optimizer
C) Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved. 
D) Divide the marketing budget between Search and Display and run two separte campaigns  

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as lon...

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit? 

A) Lou: “We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms.”
B) Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI.”
C) Jane: “A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer.”
D) Pete: “Lets start by verifying our campaign is profitable, then test different CPA tarets to find which maximizes total profit.” 

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact...

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion? 

A) (Average deal value) * (10%) / (115%)
B) (Average deal value) * (0.15)
C) (Averaage deal value) * (10%) * (115%) 
D) (Averaage deal value) * (10%) * (15%)  

The purpose of a developer or authentication token is to track:  A) Application Programming Interface (API) usage  B) AdWords usage C) ...

The purpose of a developer or authentication token is to track: 

A) Application Programming Interface (API) usage 
B) AdWords usage
C) Application Programming Interface (API) access by application
D) AdWords applications  

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. W...

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received? 

A) Set campaign budget to a 30-day cycle
B) Increase the maximum cost-per-acquisition (CPA) bid 
C) Opt out of the Google Display Network
D) Narrow location targeting settings  

Information an advertiser would find in the Change History tool would be  A) changes made by the Ad Automator feature B) adjustments mad...

Information an advertiser would find in the Change History tool would be 

A) changes made by the Ad Automator feature
B) adjustments made to the daily budget 
C) credit card information associated with the account
D) timestamps for when ads were approved or disapproved  

At which level of an AdWords account can an advertiser make changes to network and location targeting settings  A) Account B) Ad group ...

At which level of an AdWords account can an advertiser make changes to network and location targeting settings 

A) Account
B) Ad group
C) Campaign 
D) Keyword  

In a Reach and Frequency report, “Reach” is defined as the:  A) distance between a user exposed to an ad and the business location of the...

In a Reach and Frequency report, “Reach” is defined as the: 

A) distance between a user exposed to an ad and the business location of the advertiser
B) demographic populations to which an ad is served
C) geographic locations in which an ad is served
D) number of unique users exposed to an ad 
or 
an estimate of the number of users exposed within a selected location target, based on unique cookies

 You are gaining a reputation as a true wizard of AdWords and just won a multimillion dollar client to consult on bidding strategy. Your ne...

 You are gaining a reputation as a true wizard of AdWords and just won a multimillion dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals? 

A) Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously
B) Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions. 
C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect point
D) Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously


An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the ta...

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur? 

A) Users globally are searching Google from mobile phones
B) Users in Switzerland are searching on Googles French domain 
C) French users are visiting Switzerland and searching Google
D) French users were looking at Swiss news sites that show Google display ads 

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? A)...

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

A) affordable underwater digital camera
B) water-proof camera
C) camera for use underwater
D) underwater camera case 

 Business listings in Google Places can be:  A) entered into their own ad auction B) location extensions in AdWords  C) conversions in ...

 Business listings in Google Places can be: 

A) entered into their own ad auction
B) location extensions in AdWords 
C) conversions in Adwords
D) physical locations or mobile applications 

AdWords Campaign Experiments allow you to…  A) Test changes to your account for a portion of the auctions that your ads participates in  ...

AdWords Campaign Experiments allow you to… 

A) Test changes to your account for a portion of the auctions that your ads participates in 
B) Automated different images and text on your site to understand what converts most effectively
C) Receive written feedback from users based on their experience on your site
D) Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases  

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should  A) click “get recen...

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should 

A) click “get recent changes” in the tool bar (download recent changes) 
B) contact all other account managers
C) disapprove any new proposals that appear
D) refresh the account in AdWords  

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and...

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad- matched keyword in the account, “gardening books.” In this example, how would the ads headline be displayed? 

A) Buy keyword books
B) Buy Gardening Books
C) Buy Books
D) Buy flower books