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At which level of an AdWords account can an advertiser make changes to network and location targeting settings  A) Account B) Ad group ...

At which level of an AdWords account can an advertiser make changes to network and location targeting settings 

A) Account
B) Ad group
C) Campaign 
D) Keyword 

 In a Reach and Frequency report, “Reach” is defined as the:  A) distance between a user exposed to an ad and the business location of th...

 In a Reach and Frequency report, “Reach” is defined as the: 

A) distance between a user exposed to an ad and the business location of the advertiser
B) demographic populations to which an ad is served
C) geographic locations in which an ad is served
D) number of unique users exposed to an ad 
or 
an estimate of the number of users exposed within a selected location target, based on unique cookies  

You are gaining a reputation as a true wizard of AdWords and just won a multimillion dollar client to consult on bidding strategy. Your new...

You are gaining a reputation as a true wizard of AdWords and just won a multimillion dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals? 

A) Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously
B) Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions. 
C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect point
D) Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously 

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the ta...

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur? 

A) Users globally are searching Google from mobile phones
B) Users in Switzerland are searching on Googles French domain 
C) French users are visiting Switzerland and searching Google
D) French users were looking at Swiss news sites that show Google display ads 

AdWords Campaign Experiments allow you to…  A) Test changes to your account for a portion of the auctions that your ads participates in  ...

AdWords Campaign Experiments allow you to… 

A) Test changes to your account for a portion of the auctions that your ads participates in 
B) Automated different images and text on your site to understand what converts most effectively
C) Receive written feedback from users based on their experience on your site
D) Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases  

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?  A...

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? 

A) affordable underwater digital camera
B) water-proof camera
C) camera for use underwater
D) underwater camera case

Business listings in Google Places can be:  A) entered into their own ad auction B) location extensions in AdWords  C) conversions in A...

Business listings in Google Places can be: 

A) entered into their own ad auction
B) location extensions in AdWords 
C) conversions in Adwords
D) physical locations or mobile applications 

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should  A) click “get recen...

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should 

A) click “get recent changes” in the tool bar (download recent changes) 
B) contact all other account managers
C) disapprove any new proposals that appear
D) refresh the account in AdWords  

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and...

The keyword insertion code in an ads headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad- matched keyword in the account, “gardening books.” In this example, how would the ads headline be displayed? 

A) Buy keyword books
B) Buy Gardening Books
C) Buy Books
D) Buy flower books 

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?  A) Shopping cart header B) Confirmati...

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code? 

A) Shopping cart header
B) Confirmation page after a purchase 
C) Website homepage
D) Landing page of an ad  

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:  A) that...

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads: 

A) that have included “Seattle” as an exact match in keyword lists
B) targeted to areas surrounding the city of Seattle
C) targeted to Seattle, regardless of the users location as long as they are in the US 
D) to that user based on IP (Internet Protocol) address  

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potential...

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks? 

A) Advertiser reports suspicious activity in the account
B) Alert from the AdSense team about publisher suspension
C) Third-party analysis of advertisers web server logs data
D) Proactive offline analysis by the Google Ad Traffic Quality Team 

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a...

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses? 

A) (Avg Revenue per Order) * (Profit Margin) 
B) (Total Profit)/(Total Revenue)
C) (Avg Profit per Order) * (Conversion Rate)
D) (Avg CPC) * (Conversion Rate)  

Dynamic search ads would be most helpful for…  A) Websites with hundreds or thousands of products, services, or listings that frequently ...

Dynamic search ads would be most helpful for… 

A) Websites with hundreds or thousands of products, services, or listings that frequently change
B) Moving an ads position dynamically in whatever direction a users eyes are looking
C) Campaigns that need to reduce exposure on competitive keywords
D) A local restaurant with a dynamically changing menu that offers fresh new entrees every few months  

 Exact Match Impression Share metrics:  A) are available for both Search and Display Network campaigns B) summarize impression share sta...

 Exact Match Impression Share metrics: 

A) are available for both Search and Display Network campaigns
B) summarize impression share statistics for all keywords currently set to exact match
C) calculate impression share as if all keywords were set to exact match 
D) are only available at the account level  

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify  A) new keywords ideas for a campaign  B) keywords w...

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify 

A) new keywords ideas for a campaign 
B) keywords with low Quality Scores
C) potential new placements to target on the Google Display Network
D) ad groups or campaigns that should be paused  

In a Reach and Frequency report, “Frequency” is defined as the:  A) average number of times a user is exposed to an ad  or  the average...

In a Reach and Frequency report, “Frequency” is defined as the: 

A) average number of times a user is exposed to an ad 
or 
the average number of times a unique user sees an ad over a given time period 
B) total number of ad impressions
C) average number of times a video ad is played by a user
D) average number of times an ad appears on a single webpage  

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrase to occu...

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrase to occur? 

A) The cost-per-click (CPC) bid was lower than the recommended amount 
B) The specific Conversion Optimizer code snippet was not added to the site
C) The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
D) The ads in the campaign are waiting to be approved  

 An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the ...

 An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display 

A) a page of the top-selling dresses for all seasons
B) a catalog of all dresses available on the website
C) several colors of spring dresses 
D) spring dresses, skirts, belts, and shoes  

 You can add a „+‟ modifier in front of broad match keywords to…  A) specify that certain words must be included in someones search term ...

 You can add a „+‟ modifier in front of broad match keywords to… 

A) specify that certain words must be included in someones search term to trigger your ads 
B) indicate that this keyword should be dynamically inserted into your ad text
C) only trigger ads when the Google+ social extension is available
D) overrides negative keywords with an explicit positive keyword