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Which of these statements is true? A) Location targeting enables location extensions B) Location targeting determines which business add...

Which of these statements is true?

A) Location targeting enables location extensions
B) Location targeting determines which business address appears in an extension
C) Location extensions appear when someone who’s physically near the business searches on relevant terms 
D) Location extensions appear when an advertiser targets a geographic location

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads: A) True  B) False

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads:

A) True 
B) False

Your client‟s product costs UD$50 to produce, and it sells for US$150. She‟s sold 10 units and spent US$700 on her AdWords campaign. How wo...

Your client‟s product costs UD$50 to produce, and it sells for US$150. She‟s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

A) [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
B) [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
C) [US$1500 (revenue) – 10 (number of prroducts sold)] / US$1200 (cost + AdWords spend)
D) US$1500 (revenue) / US$1200 (cost + AdWords spend)

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What s...

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A) He can get an idea of how many people double clicked his ads
B) He can better understand whether potential customers find his ads appealing 
C) He can get an idea of how many people who‟ve seen his ads became customers
D) He can better understand what happens after potential customers click his ads

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses...

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses” Which might you add as negative keywords to prevent your ads from showing on such searches?

A) “wine” and “drinking” 
B) “drinking” and “glasses”
C) “prescription” and “glasses”
D) “glasses” and “wine” 

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets? A) Cross-t...

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?

A) Cross-through conversions
B) Cross-OS Conversions
C) Click-through conversions
D) Cross-device conversions 

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someo...

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

A) The “Contact us” page
B) The home page, showing 5 types of bouquets that include roses
C) The page on which people can sign up for coupons
D) The page showing sore bouquets

Roxanne‟s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? A) Increase the...

Roxanne‟s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

A) Increase the number of keywords in each ad group
B) Add a location extension to her ad
C) Increase her maximum cost-per-click (max. CPC) bid
D) Use the Shopping ad format 

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What‟s the best way to achieve this? A) Add a se...

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What‟s the best way to achieve this?

A) Add a second type of extension
B) Lower her Ad Rank
C) Lower her maximum cost-per-click (max.CPC)
D) Raise her maximum cost-per-click (max. CPC)

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?...

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

A) It‟s obvious on the landing page that she‟s selling greeting cards
B) When people click the ad, they’re taken to the get-well category 
C) The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well
D) Some of her keywords are on the landing page 

You can use the Adwords Application Programming Interface (API) to: A)integrate Adwords data with your inventory system  B) integrate Ad...

You can use the Adwords Application Programming Interface (API) to:

A)integrate Adwords data with your inventory system 
B) integrate Adwords data with multiple manager accounts
C) override Adwords functions you don‟t need
D) integrate data about competitors into your account

You want to use Adwords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they‟re se...

You want to use Adwords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they‟re searching on Google or surfing a pet-supply website?

A) Search Network with Display Select 
B) Display Network, advanced
C) Search Network, advanced
D) Display Network with Search Select

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bis is US$0.40 and the bid...

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bis is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

A) UD$0.30 
B) UD$0.32
C) UD$0.03
D) UD$0.31 

You have an online electronics business and you‟ve set up an ad group for digital cameras. What keywords could make this ad group as effect...

You have an online electronics business and you‟ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

A) Words from headlines on your website like “electronics” and “sale on cameras”
B) Brand names of your top competitors cameras
C) Words in your ad text, like model names of digital cameras
D) General phrases related to photography like “camera lens” and “camera base” 

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, yo...

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

A) Portfolio Simulator
B) Bid Simulator
C) Keyword Simulator
D) CPC Simulator

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing pa...

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

A) spring dresses in several colors 
B) a single best-selling dress
C) a catalogue of spring and summer dresses
D) top-selling dresses for all seasons

The keyword insertion code in an ad‟s headline is “Buy {Keyword:Books” The ad appears when someone searches on “flower books” and the query...

The keyword insertion code in an ad‟s headline is “Buy {Keyword:Books” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

A) Buy plant books
B) Buy gardening books 
C) Buy keyword books
D) Buy flower-arranging books

How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a cl...

How might you explain to an account manager why se should identify how much a conversion costs when setting up conversion tracking for a client‟s Search Network campaign?

A) Cost-per-conversion data can be compared with competitors cost-per-conversion data
B) Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets 
C) Cost-per-conversion data can indicate whether her profit will increase
D) Knowing the cost-per-conversion can help her better optimize the campaign‟s keywords

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? A) Ab...

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

A) About 20%
B) About 50% 
C) Nearly everyone who‟s ready to buy
D) About 10%

“Mobile app engagement” campaigns can be used to: A) increase in-store call conversions B) encourage people to download a new app C) re...

“Mobile app engagement” campaigns can be used to:

A) increase in-store call conversions
B) encourage people to download a new app
C) re-engage people who’ve downloaded an app 
D) encourage people to rate an app in the app store