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It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:  A) make strategic changes to the ac...

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: 

A) make strategic changes to the account to improve performance 
B) upload goals to the “Advertising Goals” section in their account
C) bid separately for each ad variation based on its performance
D) manually increase clickthrough rate (CTR) to improve performance