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How could an advertiser determine the most profitable keywords within a campaign?  A) Compare the costs accrued by each keyword with the ...

How could an advertiser determine the most profitable keywords within a campaign?

How could an advertiser determine the most profitable keywords within a campaign? 

A) Compare the costs accrued by each keyword with the conversion data for that keyword 
B) Identify the keywords with the lowest “first page bid estimates”
C) Compare the total clicks to total conversions for each keyword in the account
D) Identify the keywords with the highest clickthrough rate