If an advertiser has the same keyword in two different ad groups, the one to win a given
auction will be the keyword with the:
A) highest maximum cost-per-click (CPC) bid
B) most historical data in the account
C) best Quality Score
D) highest Ad Rank
A) highest maximum cost-per-click (CPC) bid
B) most historical data in the account
C) best Quality Score
D) highest Ad Rank