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An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number ...

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions? 

A) Change the zip code in the AdWords account
B) Set a location bid adjustment 
C) Show ads only on the Search Network
D) Set a language bid adjustment