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A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:  ...


A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:

  A)  In the Buyer’s Journey
  B)  On your website
  C)  On your blog
  D)  In the Inbound Methodology

  What is the content process comprised of?   A)   Produce, publish, distribute, assess, revise   B)   Plan, produce, distribute, a...


 What is the content process comprised of?

  A)  Produce, publish, distribute, assess, revise
  B)  Plan, produce, distribute, analyze, repeat
  C)  Personas, produce, distribute, assess, revise
  D)  Plan, publish, discuss, analyze, repeat


You work for a marketing services agency named Inbound Corporation that helps people do better inbound marketing. One of your buyer perso...


You work for a marketing services agency named Inbound Corporation that helps people do better inbound marketing. One of your buyer persona’s primary interests is getting more traffic to their site. Which would most likely be an effective awareness stage offer getting your persona’s attention?

  A)  A blog post titled: “5 Ways Inbound Corporation Helps Clients Achieve Business Goals”
  B)  A guide titled: “The Ultimate Guide to On-Page SEO Techniques”
  C)  An eBook titled: “The New Laws of Attraction: Techniques to Drive Website Traffic”
  D)  A checklist titled: “Crafting the Perfect Landing Page in 10 Minutes or Less”
  E)  None of the above

Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedI...


Imagine you work at a B2C company. You’re trying to get a jump start on your company’s social media marketing: should you start a LinkedIn Page?

  A)  No, consumers do not use LinkedIn.
  B)  No, B2C companies should focus more on creating offers and blog posts instead of social media.
  C)  Yes, if your personas use LinkedIn to learn about products or services.
  D)  Yes, you should post to all of the “big 4” social networks regardless of your business type.

One of your industry peers’ blogs has an article that you think would strongly resonate with your own company’s buyer personas. You want ...


One of your industry peers’ blogs has an article that you think would strongly resonate with your own company’s buyer personas. You want to share it via social media. Do you share the article?

  A)  No, then people would find your competitor’s content instead of your own.
  B)  Yes, and include a link to the original article, as social media should be a platform for sharing valuable content regardless of its source.
  C)  Yes, but don’t share more than one article from the same source. You don’t want your followers to think more highly of your industry peer.
  D)  No, your followers would be confused by sharing content that you didn’t create yourself.


Which of the following is/are NOT an effective way to optimize your social media profiles:   A)   Keeping all profile headline consis...


Which of the following is/are NOT an effective way to optimize your social media profiles:

  A)  Keeping all profile headline consistent across platform
  B)  Adding as many keywords as possible to your bio or “about us” section
  C)  Customizing your profiles
  D)  A & B