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Which allows advertisers to automate AdWords reporting and campaign management?  A) Use a structured Query Language (SQL) server reportin...

Which allows advertisers to automate AdWords reporting and campaign management? 

A) Use a structured Query Language (SQL) server reporting services
B) Execution of multiple reporting tasks from multiple computers
C) Execution of repetitive Data Mining Extensions (DMX) queries
D) Use of an AdWords Application Programming Interface (API) web service 

The owners of a coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on we...

The owners of a coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends? 

A) Managed placements
B) Keyword planner
C) Custom ad scheduling 
D) Automatic bidding 

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?  A) Include more than 50 keyw...

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords? 

A) Include more than 50 keywords in 1 ad group
B) Set a theme for each campaign and choose related keywords
C) Keep each keyword to a single word, rather than a phrase
D) Set a theme for each ad group and choose related keywords 

Which is a recommended best practice when creating a new mobile-preferred ad creative?  A) Target Search Network only B) Use exact match...

Which is a recommended best practice when creating a new mobile-preferred ad creative? 

A) Target Search Network only
B) Use exact match keywords only
C) Use a mobile-optimized landing page 
D) Integrate mobile Flash video ads  

How could an advertiser determine the most profitable keywords within a campaign?  A) Compare the costs accrued by each keyword with the ...

How could an advertiser determine the most profitable keywords within a campaign? 

A) Compare the costs accrued by each keyword with the conversion data for that keyword 
B) Identify the keywords with the lowest “first page bid estimates”
C) Compare the total clicks to total conversions for each keyword in the account
D) Identify the keywords with the highest clickthrough rate 

 Which scenario would record to two conversions (1-per-click)?  A) A users clicks on an ad, converts, and returns to the site using a boo...

 Which scenario would record to two conversions (1-per-click)? 

A) A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again
B) A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts
C) A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts
D) A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again