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Buyer personas represent the ideal customers your organization is trying to attract, convert, close, and delight. Personas are most effec...


Buyer personas represent the ideal customers your organization is trying to attract, convert, close, and delight. Personas are most effective in:

  A)  B2B and B2C organizations
  B)  Nonprofit, educational, and B2C organizations
  C)  B2B, B2G, and ecommerce organizations
  D)  All organization types

Which of the following is the BEST definition of a buyer persona?   A)   Personas are your target markets and represent your ideal cu...


Which of the following is the BEST definition of a buyer persona?

  A)  Personas are your target markets and represent your ideal customers.
  B)  Personas are semi-fictional characters that represent your ideal customers.
  C)  Personas are characters you create based on job title that represent who you’re trying to reach.
  D)  Personas are profiles you create based on one or two of your best customers.

Which of these statements is true? A) Location targeting enables location extensions B) Location targeting determines which business add...

Which of these statements is true?

A) Location targeting enables location extensions
B) Location targeting determines which business address appears in an extension
C) Location extensions appear when someone who’s physically near the business searches on relevant terms 
D) Location extensions appear when an advertiser targets a geographic location

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads: A) True  B) False

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads:

A) True 
B) False

Your client‟s product costs UD$50 to produce, and it sells for US$150. She‟s sold 10 units and spent US$700 on her AdWords campaign. How wo...

Your client‟s product costs UD$50 to produce, and it sells for US$150. She‟s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

A) [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
B) [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
C) [US$1500 (revenue) – 10 (number of prroducts sold)] / US$1200 (cost + AdWords spend)
D) US$1500 (revenue) / US$1200 (cost + AdWords spend)

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What s...

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A) He can get an idea of how many people double clicked his ads
B) He can better understand whether potential customers find his ads appealing 
C) He can get an idea of how many people who‟ve seen his ads became customers
D) He can better understand what happens after potential customers click his ads